Action movies are a top performing vertical for Netflix, yet they generate less online engagement than other genres. Could we create an engaging and fun activation to promote Zack Snyder’s new action movie streaming on Netflix?
IDEA
Bring a piece of the action to every Netflix fan,
challenging them to crack the movie’s iconic vault.
challenging them to crack the movie’s iconic vault.
EXECUTION
An Augmented Reality Effect on Instagram, giving everyone
a chance to crack the vault and win an awesome prize.
a chance to crack the vault and win an awesome prize.
RESULTS
The effect was opened 1.2 million times, generating 400 thousand pieces
of content and an amazing 3 million impressions.
of content and an amazing 3 million impressions.
